Hi, I'm a Product Design Leader, Problem solver and User Research enthusiast
Always biased towards action and a firm believer that - Users ignore Designs that ignore the User!
My Role in Empowering Organisations and Designers
Identifying and Creating Robust Design Frameworks
The best kind of design isn’t necessarily an object, a space or a structure: IT'S A PROCESS – dynamic and adaptable - Don Norman
There is obviously no one size fits all solution for this but identifying a process and brining all stake holders on board to adopt this process is key to ensure consistent success
Building Allies to create User-centred Design
Pay attention to what USERS DO, not what they say. - Jackob Nielsen
One of my key responsibilities has been to ensure that the design doesnt just exists as a function but thrives in an organisation. A critical piece for that we constantly collaborate with different functions within the organization
Mentoring and Identifying Growth Paths for the Team
You cannot teach a man anything. You can only help him discover it within himself. - Galieleo Galili
Building a team with complimentary skill sets and ensuring that there is a clear growth path and journey for every team member to ensure the team together creates magic!
My Core Design Philosophy
Understand. Create. Validate. Repeat
My Journey in Design
I have majored in Interaction Design from the Industrial Design Center, IIT Bombay. I currently head the Design and User Research team at Roposo app ( a live entertainment commerce app) and Roposo Clout (a drop shipping platform) which are part of the Inmobi group.
My current responsibilities include mentoring and leading the Design team (consisting of UI/UX Designers, UX Researchers, Graphic designers and Motion graphic designers), understanding business metrics to prioritize issues and execute them to designs. My key focus areas as a Design Leader are collaborating and evangelizing UX design practices with various stakeholders from Product, Data and Engineering, ensuring that the designs we create are truly user-centric. Additionally, I also plan and oversee user research projects so we are constantly validating designs or improving based on user feedback.
I also mentor students and conduct courses at my alma mater (IDC, IIT Bombay) in my capacity as an Associate Adjunct faculty. Recently I conducted a course on Design Evaluation which had an NPS of 82.36.
Prior to this I was leading the design team at Shop101 (acquired by Glance InMobi), have also worked with Germin8 solutions, SAP, Labs (Bangalore and Germany), I have also been a User Experience Design Lead at Hurix System Pvt Ltd specialising in e-learning. I have worked on various e-learning projects with leading publishing and educational institutions in my workplace.
During my Postgraduate academic stint at IIT Bombay, I was chosen to do my degree project at the National University of Singapore where I worked on creating a Social Media platform to empower farmers. This project of mine generated media response and found mention in the Indian Express and Hindustan Times. I have also participated in various competitions such as the Samsung Splash on TV contest (Winning entry) where I designed a Game -app for the 3D TV by Samsung.
