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Sarv- Samridhi Social Media in Agriculture 

IIT Bombay and National University of Singapore

Situation

The project aims to design a low-cost , location-based diagnostic tool for symptoms of malfunction (pests, diseases and deficiencies)  that is relevant to the farming communities.

 

Sarv-Samridhi (Prosperity for All), connects farmers to one another. It also allows farmers to rate vendors in their area and the solutions provided by them. Vendors can display the solutions they have in order to attract more customers. The customers (farmers) can use these solutions or adopt solutions provided by the government.  Sarv-samridhi will help exchange and validate information in this way

 

Process

This project was partially based out of  India and Singapore. It started with user research which was done in a group across 3 states to understand the problems faced by farmers. This was then converted into insights and possible areas that could be improved. Upon reaching the design brief, various concepts were created and tested by the user groups. 

 

Challenges

  • Tech barrier faced by farmers. 

  • An extremely complex system already being in place, which was bogging down the system

  • My personal shortcomings as a person who has only lived and experienced urban India

  • Creating a feasible solution

Impact

Farmers who tried it out felt this would help them immensely in reducing their dependency on middle men

 

 

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